Storytelling is as important as language, since it enables us to bind facts and ideas in a coherent, digestible way that helps us spread our agenda. The outcome of any ad, article, presentation, video will be enhanced by the use of the right storytelling knowledge. Storytelling in the corporate world can be used by companies while drafting press releases, preparing corporate presentations, creating content for the end users or for the employees. How Can Storytelling Help in a Corporate Setting?Ī profound knowledge of storytelling is an essential trait of the modern manager, of the innovator, of the smart marketing and communications officers, and of the HR department. Great leaders usually are also great storytellers because they know that ideas stick better if they are delivered in the form of a story. Storytelling plays a role in institutional communications and in PR, where a well-constructed narrative can change the views of lawmakers and influence the public at large. The typical three-act schema can also enable powerful communication inside the company and can be used by managers dealing with change management and in HR. A storytelling structure can be used also to organize conferences, talks, and conventions. Storytelling can be especially powerful when used for business communication. The story arc lends itself to the polished form of advertising formats. What Is Storytelling in Business Communication? The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message. Storytelling can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition the company amongst the competition. 11.1 Parting thoughts What Is Business Storytelling?īusiness Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing.
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